Student Program

What's this a way for samsung to entice students who r trying to excel for their industrial profit ?

I don't get it ...

Usually student program or something related means it's a way of imparting educational stuff...

I've never heard of such a business where some random company just simply to get benefits take advantage of important areas of a person's life.... 

I feel that they should atleast rename it....if they wanna continue atleast...